Privacy and Carrier IQ

So we haven't seen the end of the erosion of privacy rights with the encroachment seen by Facebook. The continuance is now witnessed in the exposure of a some-what secret intelligence gathering application that Google seems to insist operates on Android phones. The application is called Carrier IQ or CIQ, sometimes referred to as IQAgent and IQRD.

Landing Page Quality: Mobile and Marketing Challenges

We all know how important the user experience can be and Google decided to make it even more important. Landing page quality scoring is changing with the primary focus being on increasing the quality of a users experience. The average webpage supposedly will see only minor effects in the scoring changes if any, so says Google. But adjusting scoring might just be harder than Google would like to admit. The new measures were deployed in South America and it seems Google is testing their shiny new algorithms before global deployment.

Virtual Infant or Adult: Mobile and Online Presence Management

We have all heard or at least thought about managing our online presence. If you haven't then you probably just don't care or are too busy. But many thought leaders believe people should start managing their online or virtual  identity. So, think of your identity as a character living in virtual space that is either an embryo or vulnerable infant for those disinclined to develop and manage their presence. Those that are involved in defining their presence could be considered and more developed and mature.

NFC Technology and Mobile Devices

Make it easy! One of the key tenets of e-Commerce and mobile marketing is to make the consumers experience easy. Don't forget the host of other vital factors for a successful campaign like making the experience memorable. But, ultimately we need to make the desired actions simple, like buying things. NFC or Near Field Communication makes transactions and many other actions through mobile devices very simple.

Mobile Engagement and Experience

Marketers must get their attention, make it fun, make it easy, and make it memorable! In one commercial, a company used a music superstar to dance and sing in an exciting simulated live show. All of a sudden the musicians hair caught fire! The audience was surely paying attention, but for the wrong reasons.

The task marketers undertake is harder than most think. Sometimes headlining entertainers are used like Lady Gaga, Usher,  or Kenny Chesney. Humor is another technique used to get an audiences attention. The strategy an organization uses depends largely on the target audience and the experience they are trying to create.