Magmito Online App Writing Service: A Review

At first I was fairly excited to see a service like this; it seems to be a good idea (see magmito.com). Many small businesses need the flexibility and access to apps to extend their reach through mobile marketing. A significant challenge though is that the average small business has a squeezed budget already and adding the marketing services to include a mobile channel is not feasible.



Start Your App

Simply start an account, and maybe watch the tutorials. As you start to create the app you will see a few standardized templates, themes, and colors. You can also customize your app with your own images. You get a landing page that also serves as a navigational page and from this first view you can organize your app.

You can add six main pages and six subpages linking throughout the app as needed. You can post phone numbers so customers can call directly from the app. RSS feeds can be set up and the application can be given a time period when it will end.

Time and Cost

The service is simple and straight forward to use and set up is fairly quick. If you have all your images and themes in advance because they are based on current campaigns, the app can be easily built in a couple of hours. The entire process is controlled by clicks and requires absolutely no coding experience.

I think the service can be helpful for many people and organizations that need to distribute basic information quickly and easily for little cost. The services are free if you are willing to allow advertisements to accompany your information. If you do not want the ads to appear, maybe your competitor will be advertising, then a $99 fee can get your app ad free.

Considerations

Now, this is not a promo for Magmito. This is a review and some of the positive elements of the service. As with every product and service there exists some negatives or limitations and you need to determine if the pros outweigh the cons. This service may not fill your needs if your organization requires a mobile app that has greater and more complex functionality.

The end result should be that the service can facilitate your objectives with the tools provided and will be effective. Do you need a service that keeps costs down and requires no code expertise? Maybe you need a customized application that is integrated to your website or database? These are some of the things you'll need to consider when assessing Magmito and what this service can do for your organization.

So the big takeaways are:

1) Inexpensive or free
2) No code writing experience/knowledge required
3) Quick set up
4) Designed specifically for mobile devices
5) You can communicate with customers

If the items listed seem to fit your requirements then you might have a good fit. I think the best use for Magmito is for distributing details for instance like an event or activities to a large group of people. I could see a restaurant using this to distribute specials because the listings would be limited. Sure there could be more uses but this gives you an idea. The "feature" tab on the site has some nice examples.

Mobile Marketing Mash -