Thursday, October 27, 2011

Landing Page Quality: Mobile and Marketing Challenges

We all know how important the user experience can be and Google decided to make it even more important. Landing page quality scoring is changing with the primary focus being on increasing the quality of a users experience. The average webpage supposedly will see only minor effects in the scoring changes if any, so says Google. But adjusting scoring might just be harder than Google would like to admit. The new measures were deployed in South America and it seems Google is testing their shiny new algorithms before global deployment.

Tuesday, October 25, 2011

Virtual Infant or Adult: Mobile and Online Presence Management

We have all heard or at least thought about managing our online presence. If you haven't then you probably just don't care or are too busy. But many thought leaders believe people should start managing their online or virtual  identity. So, think of your identity as a character living in virtual space that is either an embryo or vulnerable infant for those disinclined to develop and manage their presence. Those that are involved in defining their presence could be considered and more developed and mature.

Monday, October 24, 2011

NFC Technology and Mobile Devices

Make it easy! One of the key tenets of e-Commerce and mobile marketing is to make the consumers experience easy. Don't forget the host of other vital factors for a successful campaign like making the experience memorable. But, ultimately we need to make the desired actions simple, like buying things. NFC or Near Field Communication makes transactions and many other actions through mobile devices very simple.