Thursday, October 20, 2011

Mobile Engagement and Experience

Marketers must get their attention, make it fun, make it easy, and make it memorable! In one commercial, a company used a music superstar to dance and sing in an exciting simulated live show. All of a sudden the musicians hair caught fire! The audience was surely paying attention, but for the wrong reasons.

The task marketers undertake is harder than most think. Sometimes headlining entertainers are used like Lady Gaga, Usher,  or Kenny Chesney. Humor is another technique used to get an audiences attention. The strategy an organization uses depends largely on the target audience and the experience they are trying to create.

Wednesday, October 19, 2011

Dropped Smart Phone, which Device Wins: iPhone 4s vs Galaxy S II

How durable is your smart phone? I suggest you limit how often you drop it because chances are it won't last very long. Now, I have had cell phones for a long time. I can say this because I am not twenty something.

I've had cell phones since the mid-90's. I have dropped my share of phones and broken a few. But one thing is certain, I'm always careful to protect the newer touch-screen devices. I found a recent video that performed a drop test and all I can say is, you had better get the insurance that covers incidental drops.

Watch the video below, you need to see first hand.

Monday, October 17, 2011

Location Specific Marketing: Bluetooth or WiFi


Many marketers have been dealing with the concepts of mobile marketing for a few years. The mobile marketing industry is still immature and will see many adjustments and confirmations in technique effectiveness. While SMS, MMS, and other mobile techniques like QR codes continue gain popularity more companies will try to integrate emerging mobile marketing channels. Will Bluetooth or WiFi advertising be a part of your marketing mix?