Tuesday, October 25, 2011

Virtual Infant or Adult: Mobile and Online Presence Management

We have all heard or at least thought about managing our online presence. If you haven't then you probably just don't care or are too busy. But many thought leaders believe people should start managing their online or virtual  identity. So, think of your identity as a character living in virtual space that is either an embryo or vulnerable infant for those disinclined to develop and manage their presence. Those that are involved in defining their presence could be considered and more developed and mature.


The current young generation is far more likely to define themselves online than previous generations. So in virtual terms, the youth of today are more mature or developed than the online presence of their parents or guardians. So the suggestion for those that are still resisting the online world is, grow up, virtually.

The reality though is that, data is and can be collected that defines you in one way or another. Each time you surf the Internet and visit websites through a laptop or a mobile device you are sharing data and behavioral patterns. This information is used to help enrich your virtual experience. So how can you be a part of the virtual world and manage your online presence.

Social Web Sites

You have likely heard of the major social websites like LinkedIn, Twitter, Google +, and even Facebook. There are many many more and if you work with these sites you probably already understand how important it can be to manage your social or online information. Here you can define your profiles and share with friends and family personal daily news flashes, interests and views.

There are even other forms of online presence that you might not have even thought about yet. Like the address and picture of your house on map or address services. Just visit google.com/maps and then enter your address. You just might see your home and your car in the driveway.

Some services that automatically generate data like this have a way to exclude your information from their database if you choose. However, you will need to figure out how each site works and follow the steps to regain your pseudo privacy if you so choose. They main thing to do if you are just starting to develop your online presence would be to create a few simple profiles on the sites you think would best serve you and your interests.

What do you do once you have a broad exposure to all the online social sites and activities to group them or organize them in one place? Sharing all this information with key people could be a time consuming proposition. But I just found a new service that can help with this task.

Skanz

Skanz is a new service that allows members to arrange a group of data that an individual would like to share. It could be anything the person would like from LinkedIn, Twitter, Facebook, blogs and Youtube accounts to all your emails accounts and phone numbers. The service helps you organize all of your instances of online presence and group them into one place and share the information in an extremely quick and easy step.

The service creates a Quick Response or QR Code that can be scanned and will immediately connect you with all the data the individual wants to share. The service is also designed to optimize mobile interaction offering a QR Scanner for mobile devices. In the future I think this service could use Near Field Communication or NFC to share the data but that remains to be seen. Right now they plan on selling things like a phone cover or bracelet with the picture of your QR Code.

Watch the video below and get an idea of how this service works.




Services that help you manage your online information are looking forward to enhancing experiences and social engagement. The younger generation may be more inclined to readily adopt mobile or online presence management but taking the leap is not that scary. It can be rather fun once you get involved.

Mobile Marketing Mash -

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