Mobile Engagement and Experience

Marketers must get their attention, make it fun, make it easy, and make it memorable! In one commercial, a company used a music superstar to dance and sing in an exciting simulated live show. All of a sudden the musicians hair caught fire! The audience was surely paying attention, but for the wrong reasons.

The task marketers undertake is harder than most think. Sometimes headlining entertainers are used like Lady Gaga, Usher,  or Kenny Chesney. Humor is another technique used to get an audiences attention. The strategy an organization uses depends largely on the target audience and the experience they are trying to create.

Dropped Smart Phone, which Device Wins: iPhone 4s vs Galaxy S II

How durable is your smart phone? I suggest you limit how often you drop it because chances are it won't last very long. Now, I have had cell phones for a long time. I can say this because I am not twenty something.

I've had cell phones since the mid-90's. I have dropped my share of phones and broken a few. But one thing is certain, I'm always careful to protect the newer touch-screen devices. I found a recent video that performed a drop test and all I can say is, you had better get the insurance that covers incidental drops.

Watch the video below, you need to see first hand.

Location Specific Marketing: Bluetooth or WiFi

Many marketers have been dealing with the concepts of mobile marketing for a few years. The mobile marketing industry is still immature and will see many adjustments and confirmations in technique effectiveness. While SMS, MMS, and other mobile techniques like QR codes continue gain popularity more companies will try to integrate emerging mobile marketing channels. Will Bluetooth or WiFi advertising be a part of your marketing mix?

Small Business Adaptability found in Mobile Marketing

You want to know if mobile marketing is effective? The easy answer is yes but I am sure you might want a little more. As we may all know, large multi-national corporations or MNC(s) that are considered best-in-class usually are publicly traded and have unlimited funding. MNCs have invested huge amounts of cash to achieve the best-in-class status.

These large companies are investing heavily in mobile marketing campaigns and they are doing so because business intelligence findings support this marketing spend. This article will not directly discuss the data, and if you are interested in that information look for 'near-term' discussions. But, aren't small to medium businesses or SMB(s) are the backbone of the American economy? Indeed. So adaptability to changing elements within business environments is critical. One critical environmental factor to watch would be, the changing mobile ecosystem.

Magmito Online App Writing Service: A Review

At first I was fairly excited to see a service like this; it seems to be a good idea (see magmito.com). Many small businesses need the flexibility and access to apps to extend their reach through mobile marketing. A significant challenge though is that the average small business has a squeezed budget already and adding the marketing services to include a mobile channel is not feasible.