Privacy and Carrier IQ

So we haven't seen the end of the erosion of privacy rights with the encroachment seen by Facebook. The continuance is now witnessed in the exposure of a some-what secret intelligence gathering application that Google seems to insist operates on Android phones. The application is called Carrier IQ or CIQ, sometimes referred to as IQAgent and IQRD.

Landing Page Quality: Mobile and Marketing Challenges

We all know how important the user experience can be and Google decided to make it even more important. Landing page quality scoring is changing with the primary focus being on increasing the quality of a users experience. The average webpage supposedly will see only minor effects in the scoring changes if any, so says Google. But adjusting scoring might just be harder than Google would like to admit. The new measures were deployed in South America and it seems Google is testing their shiny new algorithms before global deployment.

Virtual Infant or Adult: Mobile and Online Presence Management

We have all heard or at least thought about managing our online presence. If you haven't then you probably just don't care or are too busy. But many thought leaders believe people should start managing their online or virtual  identity. So, think of your identity as a character living in virtual space that is either an embryo or vulnerable infant for those disinclined to develop and manage their presence. Those that are involved in defining their presence could be considered and more developed and mature.

NFC Technology and Mobile Devices

Make it easy! One of the key tenets of e-Commerce and mobile marketing is to make the consumers experience easy. Don't forget the host of other vital factors for a successful campaign like making the experience memorable. But, ultimately we need to make the desired actions simple, like buying things. NFC or Near Field Communication makes transactions and many other actions through mobile devices very simple.

Mobile Engagement and Experience

Marketers must get their attention, make it fun, make it easy, and make it memorable! In one commercial, a company used a music superstar to dance and sing in an exciting simulated live show. All of a sudden the musicians hair caught fire! The audience was surely paying attention, but for the wrong reasons.

The task marketers undertake is harder than most think. Sometimes headlining entertainers are used like Lady Gaga, Usher,  or Kenny Chesney. Humor is another technique used to get an audiences attention. The strategy an organization uses depends largely on the target audience and the experience they are trying to create.

Dropped Smart Phone, which Device Wins: iPhone 4s vs Galaxy S II

How durable is your smart phone? I suggest you limit how often you drop it because chances are it won't last very long. Now, I have had cell phones for a long time. I can say this because I am not twenty something.

I've had cell phones since the mid-90's. I have dropped my share of phones and broken a few. But one thing is certain, I'm always careful to protect the newer touch-screen devices. I found a recent video that performed a drop test and all I can say is, you had better get the insurance that covers incidental drops.

Watch the video below, you need to see first hand.

Location Specific Marketing: Bluetooth or WiFi

Many marketers have been dealing with the concepts of mobile marketing for a few years. The mobile marketing industry is still immature and will see many adjustments and confirmations in technique effectiveness. While SMS, MMS, and other mobile techniques like QR codes continue gain popularity more companies will try to integrate emerging mobile marketing channels. Will Bluetooth or WiFi advertising be a part of your marketing mix?

Small Business Adaptability found in Mobile Marketing

You want to know if mobile marketing is effective? The easy answer is yes but I am sure you might want a little more. As we may all know, large multi-national corporations or MNC(s) that are considered best-in-class usually are publicly traded and have unlimited funding. MNCs have invested huge amounts of cash to achieve the best-in-class status.

These large companies are investing heavily in mobile marketing campaigns and they are doing so because business intelligence findings support this marketing spend. This article will not directly discuss the data, and if you are interested in that information look for 'near-term' discussions. But, aren't small to medium businesses or SMB(s) are the backbone of the American economy? Indeed. So adaptability to changing elements within business environments is critical. One critical environmental factor to watch would be, the changing mobile ecosystem.

Magmito Online App Writing Service: A Review

At first I was fairly excited to see a service like this; it seems to be a good idea (see magmito.com). Many small businesses need the flexibility and access to apps to extend their reach through mobile marketing. A significant challenge though is that the average small business has a squeezed budget already and adding the marketing services to include a mobile channel is not feasible.

Mobile Marketing Failures

Reflect back when you were eight years old or so. Mom or Dad is there consoling you because, somehow you fell, you scraped your knee but hey, you got up and kept moving forward. This analogous event might remind you of when you were young, but how about now. You are mature and need real challenges to make you slow down right?

iCloud and Siri Implications for Mobile Devices

The new iPhone 4S has some interesting features. Once again the folk's at Apple have delivered a solid product that makes competitors react. But devices aren't the only thing that are possibly in the works. After MMM performed a quick review of the features some of the highlights are as follows:

Mobile Device Marketing: A Multi-Channel Marketing Component

Sample message only,
not for actual use.

Mobile devices have evolved dramatically since their inception. The way we use these phones or tablets has transformed how we communicate and engage with one another. Clothing has even changed to integrate the use of technology. 

Right now you can buy a Hoodie that features built in draw-string headphones for devices like an iTouch, Smartphone (iPhone or Android) or the basic mp3 player. The most significant way the mobile market is changing our world though is by increasing the ease of how we communicate.

What's Better than a $1.23 Billion Marketing Spend, a $1.8 Billion Spend

Mobile marketing spend is continuing to grow and is expected to jump to $1.23 billion by the end of the year, 2011. That puts the current spend above last year's projections of $1.1 billion. Sounds like another projection of a projection which can only be expected. But, there are many indicators that could facilitate the authors estimate, that the most recent estimation is valid. The good news continues as the next prediction points to $1.8 billion spend by the end of 2012.